Did you know that an email can massively influence your potential clients? Are you aware of the various Email Marketing Services that can help boost your business? In this blog, we will talk about how to write an email that turns a potential customer into a lead.
Email is a widely-used communication tool in business. Whether the user is the company owner or an employee, they communicate by email. Even company owners are always eager to learn better ways to approach clients through email.
You may be targeting the wrong people with your emails, which can lead to a decline in the number of your clients. It is a well-known fact that most people unsubscribe from emails that don’t match their interests. If you want to grab your client’s attention, you must write emails that cater to their needs and interests.
We are here to provide you with solutions to this dilemma of targeting your clients’ interests through email. Vpro XpertZ delivers some of the best email marketing services to help you enhance the quality of your business emails.
1. Subject Line
Many expert markers say that they start an email with a unique and catchy subject line to help improve its quality. A witty subject line impacts whether the client will read your email or not. Therefore, you must choose a subject line that can instantly catch your client’s attention. Doing so will increase the chances of the client opening and reading your email.
Additionally, try to keep the subject line precise and to the point. The subject line should not be too long to inconvenience the people using email on their phones. 60% of people use their mobile devices to open emails. So, you must create a subject line with fewer words and valuable information.
2. Begin with Appropriate Greetings
People have this common misconception that greetings are not crucial in email. You may have noticed that a greeting is right below the subject line. Therefore, the way you greet clients heavily impacts whether they will read your email or not.
If your clients find your greetings to be respectful and appropriate, they will give your email a chance and open it. Try adding a personal touch to the greeting if you know the client personally. You can greet them by their first name or surname to make them feel special. Doing so makes the client think you wrote the email, especially for them.
3. Write the Mail Short and to the Point
You may feel like writing long, informative messages to your clients, but in reality, they won’t have the time to read them. Sometimes, it isn’t even about the time; instead, they will lose interest quickly if you write long stories that are irrelevant to them. Try to present your information briefly and get straight to the point with what you want to say.
Additionally, try to write an brief yet informative email about how the email will benefit them. If you continuously keep the lines in your email short and straightforward, it will help your clients understand your perspective better.
4. Use Standard Fonts
If you use a fancy font that is hard to read, no one will want to finish reading your emails. Make sure to use easily readable, simple fonts that anyone can read. Also, make sure that the font you choose is bold enough for people with relatively poor vision. Georgia, Verdana, Arial, and Helvetica are the most professionally used fonts worldwide. Pick one of these fonts, and you are good to go!
5. Call to Action Button
You must have seen a call to action button several times without even realizing it, such as when you receive an email from a popular clothing brand. The email almost always contains a button or a link that points to something specific. For instance, a simple “shop now” message at the end of an email displaying the latest collection launched by a brand. These buttons are referred to as “call to action,” and you too can add them to your email to increase the traffic on your website and make more sales.
However, you should always ensure that the call to action button has a catchy title or looks appealing. For example, you can ask a potential customer to sign up for a 10% discount and include the call to action button or link that says “sign up.”
If you follow the aforementioned steps, you will be able to put together an interesting email successfully, and only then will your clients make it to the end. In the end, you must add closing lines that will positively impact them in regard to your brand. Thus, make sure to use professional and respectful phrases at the end of your email. You can use a semi-formal greeting only if you personally know the receiver.
However, when writing a formal email, you have limited phrases available to end it, such as “Regards,” “Sincerely,” and “Best Wishes.”
7. Look it Over and Check for Any Grammar Issues Before Sending the Email
If you use Email Editor before sending your emails, it will underline any errors with red. You can click the line and select one of the suggestions that appear. Email errors often include spelling mistakes, writing style improvement, grammar suggestions, etc.
Moreover, grammar is an essential aspect of all professional emails. Therefore, you must make sure to check for any grammar-related issues before you send the email.
It doesn’t matter how successful your business is; your effort to achieve success matters. Thus, you must send proper emails that intriguingly offer your marketing services. Hopefully, these tips can help you send out perfect professional emails.
Vpro Xpertz is always available to help you with many solutions and updated strategies for the best email marketing services. Please feel free to get in touch with us for any help with attracting more clients through emails.