With approximately 3 million active users worldwide, Facebook stands out as an exceptional platform for conducting successful marketing campaigns. By leveraging the power of Facebook, you gain the ability to engage directly with a vast audience and effectively promote your products and services. What makes it even more enticing is the sheer simplicity of running an impactful Facebook Ad campaign, which can be as effortless as sharing a brief post on your profile.
Imagine how money-efficient and ROI-driven Facebook ads are. With a Facebook ad campaign, you can enhance visibility, hit your target audience, and improve lead generation. Besides, Facebook allows you to customize your ad post, budget, and channel. This article talks about how to create a successful Facebook Ad Campaign. Scroll to the end to find everything from concept to conversion.
First, what is a Facebook Ad Campaign?
Like any other marketing campaign, the Facebook ad campaign is a promotional activity run by a marketer or brand. Technically defined, it is the series of ads or ad sets run to meet a single marketing objective. If you want to learn about the Facebook ad campaign, first, you need to know about the planning and execution of Facebook Ads, as Facebook Ads are the driving force behind a flawless campaign.
Step-by-step Guide for Creating Facebook Ad Campaign.
To create a compelling and successful Facebook Ad Campaign for your brand, follow the following steps.
1. Start by creating a page for your business.
Facebook pages are the medium to run businesses and promotion on the platform. They help you to showcase your products and services to the public audience. Creating a business page is the very first step toward running an effective Facebook ad. As for accessing Facebook Ads Manager, you need,
- A verified payment method (mandatory).
- A Facebook Page or
- Admin or editor’s control over someone else’s page.
If you already own a Facebook page, we appreciate your efforts. But in case you don’t have one. You can create a professional page for your business in a few quick steps.
How to create a page for business on Facebook?
Follow these simple steps to create a responsive and appealing page for your business on Facebook.
- Login to your personal Facebook.
- Go to Settings > Pages.
- Here click on the “Create New Page” option.
- Add your Page Name and Page Category.
- Decide the best-fitted description for your page.
- Click “Create.”
Soon a Facebook page for your business will be automatically created for you. You can choose the role, whether you work as the admin, editor, or advertiser.
2. Now log in to your Facebook ad account.
While signing up and creating a page, Facebook provides you with a personal ad account by default. You can easily find your ad account ID by exploring the top left-hand corner of Ads Manager.
And, in case you want to create a new ad account instead of the existing one, you’ll need to sign up for Business Manager. Once you complete a Business Manager account, you can easily create a new ad account.
3. Then, roll up your sleeves for Facebook Ads Manager.
Like big brands that hire managers to run their businesses, Facebook has created a virtual assistant named Facebook Ads Manager. In simple terms, Facebook Ads Manager manages all kinds of Facebook campaigns.
How can I navigate to Facebook Ads Manager?
Follow these quick steps to find Facebook Ads Manager from your Ad Account.
- Head to the left sidebar of your Facebook business page.
- Click on “Ad Centre.”
- Dropdown arrow and choose “All Ads.”
- Scroll down to the bottom of the same page and click “Ads Manager.”
- Further, if you use Facebook on a mobile device, you must download the Facebook Ads Manager app from Playstore or Appstore.
Once you learn how to access Facebook Ads Manager, you can also see a quick overview of your business page.
4. Start your first step toward Ads execution by setting your objectives.
Now let’s start executing your Facebook Ads. Go to your campaigns and click the green “Create Ad” button. In the next step, a prompt will appear on Facebook asking you about the objectives of your ad campaign. You can choose any of these objectives based on your needs and desires.
How to set objectives for my Facebook Ad Campaign?
To decide which objective is best for your campaign. First, you must understand the meaning and purpose of the different objectives available. Further, your Facebook objectives should align with the marketing goals. On your Facebook screen, you can spot the three kinds of objectives: Awareness, Consideration, and Conversation. Let’s understand each of these one by one.
Types of objectives you can opt in a Facebook Ad Campaign
Awareness: The category “Awareness,” as the name suggests, is meant to inform the public about your brand. Select this to showcase your products and services to the audience. Further, the categories are divided into two subcategories,
- Increase brand awareness: It shows your ads to the potential audience who is more likely interested in your brand.
- Increase your reach: Unlike the above category, it doesn’t filter the audience and shows your ads to the maximum audience possible.
Consideration: The second category to set your objectives is “consideration.” You may choose this option if you want people to think about or consider your business. You can include multiple actions under this category, for instance.
- Direct traffic to your Facebook page or website, or any other channel.
- Facebook Ads are used to enhance engagement on the post, likes, comments, and shares.
- To improve your lead generation.
- The Facebook Ads help in getting more views on your video content.
- To drive user engagement on other channels like Telegram, Messenger, WhatsApp, or Instagram.
Conversation: The third category, “conversation,” helps you to show your ads to the people who genuinely want to buy or invest in your products and services. The conversation options include actions like,
- To increase website engagement.
- Urge the audience to claim the specific CTA.
- To increase your sales and leads.
Now that you know the idea behind different objectives, it is easier to set the right objectives for your Facebook Ad Campaign to meet your marketing goals.
5. Allocate your campaign budget.
Budget allocation is one of the most crucial steps toward running an effective Facebook Ad Campaign. You must sort out how much money you want to spend on your Facebook Campaign. You can choose per-day spending or the lifetime budget of the campaign. Guess what is the best part of a Facebook Ad? You can pause your campaign anytime you want, and this will also pause your Ad spending or budget. Let us now understand how you can allocate the Facebook Ad budget in two ways.
- Daily Budget Allocation: If you choose this option, you can set a limit on your each day spending. Facebook will find the most suitable audience for your business through its artificial channel. It will show your ad to the audience who have the potential to turn into your customers. Further, Facebook will stop showing your ad a day, once it reach the daily budget.
- Lifetime Budget Allocation: A lifetime budget is assured for the entire timeline of the campaign. This happens when you provide Facebook with budget money and an end date. Simply put, a lifetime budget is the maximum amount you will spend on the campaign. As soon as the budget is reached, your campaign automatically ends.
Also, read advantages of content marketing for your business.
6. Now, choose your target audience.
Choosing or customizing the right target audience is essential to maximize your Facebook Ad. Generally, the target audience is the group of people whom you think would be interested in your products and services. You can customize your targeted audience based on your preferences, including.
- Demographics
- Age
- Gender
- Language
- User Preferences
- User behavior
Facebook marketers are often confused with the terms retargeting and advanced targeting. Both retargeting and advanced targeting are types of targeted marketing with a slight difference. But here’s how they differ from each other.
How is advanced targeting different from retargeting?
Advanced targeting on Facebook allows you to choose a more specific audience per your desires. The feature helps you to include or exclude people connected to particular events, pages, apps, or services.
While retargeting is a brand of targeted marketing that target audience based on their previous preference and behavior. Basically, the features help you to target the audience who have already shown interest in your business before.
7. Place your Facebook Ad in the suitable positions.
Ad placement is the process of putting your ad for your target audience. You can choose any of the following Facebook, Instagram, or Messenger to place your ad. Further, you can decide the mode of ads, like if you want to promote it on feed, stories, messages, etc.
Pro tip: You should always choose ad placement based on your target audience. For instance, if your target audience belongs to the age group 15-25, you can prefer Instagram, and if the age group is 30-45, you may choose Facebook and so on.
What are the different placements options for Facebook Ads?
You can customize ad placements as per your need. Also, Facebook provides different inbuilt ad placement options for beginners. This includes,
- Feeds
- Stories
- Reels
- Reels overlay
- Messages
- In-article
- External Apps
- Websites
8. Now begins the fun time, the creation of Facebook Ads.
First, let’s emphasize how you should choose a Facebook ad post. Once the technical aspects of the Facebook Campaign are fulfilled, you can proceed with the ad creation. You can either proceed with an existing Facebook post or create a new one. The procedure for both is explained later in this article.
Five quick tips for creating a flawless Facebook ad campaign:
- Use high-quality graphics or photos.
- Use appealing and eye-catching visuals to retain the attention of the audience.
- Provide clear, concise, and compelling copy.
- Always supplement your Facebook ads with the correct contact details.
- Prefer simple choice of words to maximize your understanding.
9. Creating Facebook ad posts with the existing post.
To use or boost your existing post, begin with “Use Existing Post.” You can access all your linked accounts from here and select the post you want to boost.
10. Creating new Facebook ad posts.
If you want to create a new ad post for your campaign, start it from scratch. Facebook classifies different criteria for different ad types. You can choose as per your objectives and goals.
What are the different ad formats for creating a new Facebook Ad?
Facebook provides several ad formats for creating a new ad post. All these ad formats carry some criteria mentioned below.
Photo Ads: Photo Ads are the most basic ad format often used by a maximum number of marketers. Besides, a single photo ad is compelling and communicates with the audience. The format criteria for Facebook photo ad is,
- File Type: JPG or PNG
- Ratio: Can vary from 1.91:1 to 1:1
- Resolution: Minimum 1080 x 1080 pixels
- File Size: Maximum 30MB
- Width: Minimum 600 pixels
- Height: Minimum 600 pixels
- Primary Text Length: 125 characters
Video Ads: You can also use a single video to promote your services and products on Facebook. For a video ad, you need to meet the following format criteria.
- File Type: Any of MP4, MOV, or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Resolution: Minimum 1080 x 1080 pixels
- Video Duration: can vary from 1 second to 241 minutes
- Width: Minimum 120 pixels
- Height: Minimum 120 pixels
- Primary Text Length: 125 characters
Carousel Ads: Carousel means posting ten photos or videos together for a single Ad campaign. You can prefer this option if you want to showcase your multiple products or services. The format for the carousel is similar to the photo and video ad format. Besides that, you can post 2 to 10 carousel cards in the ad post.
Messenger Ads: This feature lets you promote your brand and services directly to the audience on their messenger app. Simply put, you can send your ad directly as a message via this feature.
Stories Ads: You can also prefer to promote your Facebook campaign on the stories. This kind of ad pops up suddenly when people are watching stories. You can be playful and creative with these ads to maximize your reach.
11. Hurray! You are ready to go.
Now when you are done with setting your goals, target audience, and customizing your ad post, you are ready to place your ad and run your Facebook ad campaign.
How to submit an ad on Facebook?
You can simply submit your ad on Facebook by clicking the “Publish” button. Facebook will take up to 24 hours to review your ad, after submission. This process ensures that your ad meets the community guidelines on Facebook. Once reviewed, you will receive an email. Also, you can see and track your ad report.
12. Never forget to keep an eye on your ad performance.
Last but not the least is ad performance. Never forget to track the performance of your ads with Ads Manager. Regular tracking and analysis will help you utilize your budget wisely and take the required steps occasionally.
How do Facebook ad campaigns convert?
Now that you know the idea of working on the Facebook ad campaign, you might be wondering how spending on these ads can convert for your business. Facebook ad campaigns can convert in various ways, depending on your specific goals and objectives. Here are some common conversion types associated with Facebook campaigns:
- Website Traffic: By driving users to your website, Facebook campaigns can generate conversions through product purchases, form submissions, newsletter sign-ups, or any other desired action on your website.
- Lead Generation: Facebook campaigns can be designed to capture leads by encouraging users to fill out a form or provide their contact information in exchange for valuable content, discounts, or offers.
- App Installations: If you have a mobile application, Facebook campaigns can drive app installations by directing users to the respective app store to download and install your app.
- Video Views: If your campaign focuses on video content, conversions can be measured by the number of views, engagement (likes, comments, shares), or subsequent actions taken by viewers, such as visiting your website or making a purchase.
- Event Registrations: Facebook campaigns can promote and drive registrations for events, webinars, workshops, or any other form of live or online gatherings.
- Online Sales: By showcasing your products or services, Facebook campaigns can lead to direct online sales, where users make a purchase directly on your website or through a Facebook-integrated shopping feature.
Find the best social media marketing agency online
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A way forward
As a part of social media marketing Facebook ads are important. In conclusion, creating a flawless Facebook ad campaign can be a real booster for your business. After publishing your Facebook Ads, it is important to monitor the performance through the Ads Manager. However, tracking key metrics and analyzing the results will help you optimize your campaign and make informed budget allocation and targeting decisions. By following these guidelines and leveraging the power of Facebook’s advertising platform, you can create a flawless campaign that effectively converts and drives tangible results for your business.