There is no surprise digital marketing nurtures countless businesses. This is why, today, markets want to stay up-to-date with new trends and strategies that can fuel up their business growth. No matter what’s a form of digital marketing you follow, walking with trends seems impossible, especially when a huge competition is in the same race.
Digital Marketing- A Digital Strategy to Win Online Race
Digital marketing is an effective marketing approach in several campaigns, running on different digital channels such as websites, social media, email, search engines, and mobile apps. It can be of any form, including display ads, search engine marketing, social media posts, paid social ads, video ads, and more. In simple words, it is the digitization of traditional marketing that includes magazine ads, billboards, and direct mail. Do you know ad spending in the Digital Advertising market is projected to reach US$515,287m in 2022, and by 2026, 70% of total ad spending will be generated through mobile in 2026 (Statista)? These stats urge more marketers in the market to take advantage of such a fast-forwarding marketing method.
In this modern age, where people heavily rely on digital means for any product research, formulating strategies following the trends will help you reach your goals. But the growth will be hindered until you don’t walk with trends. So, this is 2022, and it is high time to reveal the trends, make noise in the market, and demand your attention.
Take a tour of the following digital marketing trends and bring them into practice for better results.
Digital Marketing Trends 2022
Digital marketing requires a constant touch and understanding of the market. Here are the top five trends to keep in consideration.
Email- Most Important Channel
Email is a great player to entice customers and clients in the business world. Besides constant innovations in the tech and marketing world, email is still a key tool to breathe life into your business and make it successful. It has still maintained its fame and hence, added to our 2022 digital marketing trend list. Even email generates $36 for every $1 spent, so the ROI is high. These figures might drop your jaw at once. The stat screams aloud how effective this digital marketing option is.
The Definition of Discounts Have Changed a Bit
The 90s are now history when businesses focus only on discounts to gain consumer attention. But in today’s modern world, the definition of discount has changed a bit. Brands have now moved away from using discounts as a strategy to acquire new customers. Today, brands and businesses have several options to offer value to customers. In recent years, it has been observed among consumers they are now rushing for ‘free shipping’ or ‘free personalization,’ besides ‘buy one get one offers or ‘50% off.’ One can say digitization has brought a new wave that keeps shoppers looking for unique offerings available on such selling points. Such a strategy also impacts search engine and paid ads marketing and leads them to integrate this strategy into their campaign.
Podcasts Continue to Skyrocket
The podcasting platform is a great advertising platform and gives more exposure to your brand. When the podcast was first released in 2014 to now, and in the future, the podcast will continue to skyrocket. Podcaster also plays a great role in brand advertising and attracting the audience. Today, both companies and individuals are enjoying the benefits of podcasting. But at the same time, it also comes with challenges requiring optimization through SEO through different SEO tactics. Such challenges are resolved with an effective strategy, but the results are fruitful.
According to a 2019 report, 89.8 percent of podcast listeners believe ads are effective. So, if it is used effectively, there is a lot to gain.
Gone Are Days of Loyalty. Membership Is a New Trend
It’s 2022, and the loyalty programs are now history. They are not considered an effective move since the introduction of membership programs. Such membership programs have revolutionized the previous system and listed out one of the major trends to follow this year. Today, consumers desire to be a part of an exclusive community, and membership programs satisfy their wants, offering the savings and benefits ease.
Membership programs are effective enough to attract people and convince them to take action. If consumers find the content exclusive, they pay to join the community. Well, in the case of loyalty programs, there is a lack of such ease, which is why it is out of the trending list this year. Membership programs have given an edge to brands and businesses. They show more interest in adding more value to the membership, giving access to certain products, free shipping, and a chance to become a part of an exclusive event. Not only this but such programs also helps in conveying information about the upcoming events.
More Focus on Video-Based Content
According to a study, people watch an average of 19 hours of online video per week. Not only this, but 9 out of 10 viewers also stated that they want to see more videos from businesses and brands. So, it’s a clear sign that it’s high time to shift your focus towards video-based content. Above all, 93 percent of marketers say video content has helped them leverage brand awareness. These stats define how video advertising can help you reach far beyond your expectations in the business world.
The business world is changing, and digital marketing contributes a significant part to this evolution. It is important to stay updated with trends in this consistently changing business environment. So, if you’re already in a digital marketing race, don’t forget to bring the above trends into practice. For more help, you can get in touch with Vpro Expertz. The highly-skilled team of digital marketers at Vpro Expertz can help you reach your goals. Schedule your call with Vpro Expertz today!